From the Blog

Is a 25% Response Rate OK?

09/14/11

At the risk of being controversial, the following myth needs to be debunked:

"A 25%  response rate is OK."

For organizational comprehension, action planning, strategy defining, its unusable. A 25% response is terrible. It speaks volumes about either the culture your working in, poor presurvey communication, no reward for taking the survey, no visioning about how to get to a critical 80% response level, lackluster management commitment, and maybe 10 other flaws in the survey process.
If your intent is to get a pulse, than I might soften my stance, but who wants a pulse if it doesn't even tell you if the patient is doing more than just breathing, How does a pulse help guide a professional consultant trying to blueprint a clients to better profitability. IT DOESN'T! Unreliable data results.
Survey taking is a business, Its serious and must be taken seriously. A failure might well have negative feedback implications, and for a consultant, potentially devastating to their reputation. My best advice, don't do it if you don't know what your doing.

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