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How to Monetize Facebook


November 9th, 2012 1:00 PM EST


A lot of people talk about it, and a lot of people understand it, but no one has actually done it - proven the return on investment your Facebook program generates for your company and how to monetize the results.

What you will learn:

  • How to determine the economic value of a Facebook follower on corporately sponsored Facebook pages
  • How to determine the demographic differences between your Facebook connections and retail customers
  • How to quantify the 'lift' in sales that Facebook can generate
  • A formula for determining the overall ROI of an organization's Facebook program
  • How to move from the ROI to plans that will monetize your Facebook program for the future

This is not hypotentical, but a proven methodology for identifying the real economic value of Facebook followers to your organization, individually, and over time.

Who needs to attend:

Any business manager/owner/consultant/analyst who needs to know what the return on investment is from their company's Facebook.

This webinar will be led by longtime InfoTool client and social media expert, Tim Maroney. He will share an  important case study on Facebook ROI used in a Fortune 500 setting.


CLICK HERE to enroll


Cheryl Bump, Nov 05, 2012

What is the cost of the webinar? I am looking to potentially use this for Continuing Education Credits for my CPA.

Cheryl Bump

Jen, Nov 06, 2012


Thank you for your note! There is no cost to join, simply signup at

Jen Labovitz

Michelle M Ruiz, Nov 06, 2012

Excellent information however I’d like to let you know that I think there is problem with your RSS feeds as they seem to not be working for me. May be just me but I thought overall I would cite it.

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